There were rumours that a certain Michelin star chef has quietly moved in at an existing restaurant address around Carnaby Street. He shunned the aids of PR. I was also further teased, “you had his food before and you liked it”. That’s about it. My two clues: the “Carnaby” location and that the chef is a “he”.
My brain labour started, no doubt. Social media network didn’t help much. The “no PR” works most effectively to obscure, when a lot of restaurants these days (especially in Central London) rely on PR bombs. Luckily, I was able to single out a couple of possible sites that had recently been refurbished. My foot work followed. I looked through the menus of my narrowed-down restaurant list.