I spent a good part of my evening at Hampstead Theatre, another munching Sherwarma at Beirut Express but my ideal outing concluded in a psychedelic vision of militant consumerism at Leicester Square… in the form of M&M World London.
Annexed to the newly opened W Hotel London, this M&M store boasting 35,000 square feet and spread across three and a half stories is the world’s largest candy shop. It seems a dreamland of colours for tourists and kids. Many M&M personas in different colours and postures for ultimate photograph opportunities. Mr and Missus M&Ms in action.. On the walls are hung King Henry VIII in red and Queen Elizabeth I in green. There are obviously historical inaccuracies. King Henry of M&M is sporting a pair of Croc, while the crown on Miss Elizabeth Tudor of M&M is surely NOT what Queen Elizabeth has ever been portrayed with.
IT IS A MAN’S CROWN FOR CHOCOLATE’S SAKE!!!!!!!
What about the chocolate?
One corner — you hear me right — ONE CORNER on the basement level is dedicated to M&M chocolate. Divided by colours. Only chocolate flavoured as I came across. No peanut butter. No global flavours. Is this because of the EU restrictions??
You’ll get to pick ‘n mix the calori – SORRY!- colours only.. and that’s about it, which I’d rather go pick ‘n mix Jelly Beans at Cyber Candies.
The rest of the store… houses M&M merchandise.
From knickers to blings….
From M&M dispensers to obese cuddly dolls. From smiley saucers to smiley cushions…
There were a lot of happy customers and a lot of loiters like us who appeared in awe….
Enough said but..
I won’t attempt at rating this. JUST GO SEE IT FOR YOURSELF!
M&M WORLD LONDON
W London Hotel
10 Wardour Street